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Riding growth, STAR hikes ad rates across channels

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Riding growth, STAR hikes ad rates across channels

STAR India has increased its advertising rates for its bouquet of channels by 20 per cent effective April 26, 2011.

Announcing the revised tariff, Sanjay Gupta, COO, STAR India Pvt Ltd, said, “Our portfolio is strong and unique. STAR has achieved an unprecedented growth of 30 per cent in the last two years. Today, we are leaders in 18 key states of India. This unstoppable growth is riding on the backbone of significant investments, innovative content and delivery of quality of experience through technologically advanced platforms. Even with this 20 per cent increase in ad rates, STAR Network will continue to deliver superior value to its partners and viewers.”

The increase in ad rates was necessitated by spiraling cost of talent, increased investments in technology, advanced delivery and distribution platforms as well as increased production costs. The Network recently announced the launch of five of its popular entertainment channels in HD format, among other such initiatives.

Kevin Vaz, President, Ad Sales, STAR India, added here, “STAR Network has been growing year-on-year and has been going all out to give the best value to its viewers, partners and advertisers. Our network reach has increased and at the same time for the advertiser, the cost of reaching 1,000 people has reduced by 38 per cent in the last two years. The 20 per cent increase is just a part correction in lieu of the phenomenal growth the network has shown in the past two years.”

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