Real Global Broadcasting (RGB), a 50:50 joint venture between Alva Brothers Entertainment and Turner International, has decided to name its Hindi general entertainment channel ‘Real’. The channel will go on air in March 2009.
Real marks Turner International’s entry into the Indian Hindi entertainment space. The channel is a digitally encrypted pay channel, and will be distributed through the Zee Turner bouquet. It will be available across the country on cable systems and digital platforms. The channel can be down linked from IntelSat - 10 (68.5 degree East).
Four of the shows announced include ‘Sarkaar Ki Duniya’, where 18 Indians meet on a remote island, tasked to transform the island, living under the scrutiny of an autocratic ruler. Each of them has to earn a livelihood under new rules. A mega show format, designed in India, ‘Sarkaar Ki Duniya’ is India's biggest reality show.
Unusual stories unfold in the setting of a taxi, with taxi driver Vicky playing the role of a reluctant messiah, in ‘Vicky Ki Taxi’. ‘Hindi Hai Hum’, a drama which brings to the forefront the underlying spirit of unity amongst India's young. The internationally quiz-game show, ‘Poker Face’, where one Indian will take away Rs. 1 crore in just a week, for keeping a Poker Face is also one of the launch shows.
For the ‘Neo Indians’
Channel officials say that ‘Real’ has been tailor-made for the ‘Neo Indians’, who are urban-oriented, ambitious and outward looking. The channel aims to offer an interactive entertainment experience. Nikhil Alva, Chairman, Alva Brothers Entertainment, said at the channel launch, “Our long, insightful experience and success in developing content for the Indian viewer provides us an ideal springboard to embark on this venture. Along with Turner, which brings to Real, global best practices in broadcast businesses; we are building a platform for distinctive brands and contemporary content. Together we hope to provide a distinct GEC channel which will be dramatically differentiated, yet relevant and aspiring to Indian viewers.”
Steve Marcopoto, President, Turner Broadcasting System Asia Pacific, Inc. said, “Turner International is very excited about Real and Turner’s entry in the Hindi GEC genre. Given the market's strong growth, extremely young population, penchant for media consumption and improving distribution delivery systems, India is one of our biggest growth opportunities. Having established many successful Turner brands and ventures in the last 18 years, including our production partnership with Miditech, we're now excited to take our next step with Alva Brothers Entertainment with the launch of Real.”
Sunil Lulla, Director, Real Global Broadcasting said, “Real’s focus with the 'Neo-Indians' enables it to offer fresh choice to Indian viewers, with programming which is a dynamic blend of reality and fiction. It's clean, vibrant packaging, and uncluttered presentation is a reflection of its international quality. Real’s circular green logo depicts friendliness and approachability. It's the beginning of a new year and it will begin with India's biggest reality show ever, only on Real.”
The Indian cable television story continues to be a growth story and a big opportunity, with over 83 Million Cable and Satellite homes and with over a third to yet acquire a cable and satellite connection and yet another third to own a TV set. TV penetration has grown by over 19% and digital homes more than doubled. The GEC category, which accounts for 35% of the total TV viewership, grew by over 9% or over 200 GRPS, (2008/ 2007), fuelled by new entrants.