Astro and Rewind Networks announced the launch of HITS (Astro Channel 720), Asia’s newest branded entertainment channel, which will go live on November 16th, midnight. This deal brings some of the greatest TV shows of all time to the homes of all Astro HD subscribers.
“Astro is committed to providing the best-in-class entertainment to our subscribers. HITS HD will give our customers the chance to reconnect with so many of their best loved shows like Mork & Mindy and The Cosby Show. We also anticipate that this great content will find a new audience amongst our younger viewers making HITS truly a channel for the whole family,” said Agnes Rozario, Vice President, Content Group of Astro. “Viewers will also be pleased that we are extending this great experience beyond the home with the channel and catch-up episodes being available on Astro on the Go.”
“This is a HITS-torical moment for us,” said Avi Himatsinghani, Founder & CEO of Rewind Networks. “HITS celebrates some the best TV content ever created, all in one place. We are so proud that Astro subscribers will now have a chance to watch their most loved TV shows for the first time in HD quality. Curated with Asian viewers in mind we hope that our selection of top rated, multi-award winning and iconic shows from the leading Hollywood studios will make this channel a favourite amongst Malaysian audiences.”
The channel will be available with Bahasa Malaysia and Simplified Chinese subtitles. HITS is Rewind Networks’ maiden venture with distribution on leading pay-TV platforms in Singapore, Indonesia, the Philippines and now Malaysia. Distribution will continue to expand into other South East Asian markets as well as Hong Kong and Taiwan. These multi-award winning series will bring the greatest stories and famous characters to a new generation of TV viewers whilst breathing new life into iconic shows. The portfolio of HITS’ shows launched the careers of A-list stars including Robin Williams in Mork & Mindy and Jerry Seinfeld from Seinfeld. Other shows such as The Cosby Show, M*A*S*H and The X-Files reinvented their genres.