Top Story

e4m_logo.png

Home >> Media - TV >> Article

Reuters & BTVi join hands for global financial and business news

05-October-2016
Font Size   16
Share
Reuters & BTVi join hands for global financial and business news

Reuters and BTVi have joined hands to bring financial and business news from across the globe to Indian viewers. 

Under the partnership, BTVi will have access to Reuters TV studios in key financial centres across the globe. The partnership will offer Indian viewers coverage of all global business and political news, regular global round-ups as well as extended exclusive features programming. 

“Reuters News Agency is the world’s largest news provider. BTVi will leverage our global strength to bring global and financial news to their ever growing audience on a daily basis from our studios around the world and support their coverage of key global events” said Munira Ibrahim, Reuters SVP for Sales and Content Solutions.

Reuters and BTVi propose to further expand the scope of the partnership in the days ahead. “We hope to build on this partnership in the future as we believe there is an unparalleled opportunity in India to create dynamic and engaging content that will appeal to the countries affluent and internationally-minded population”, Ibrahim added. 

"As the consumption of information changes rapidly, BTVi is expanding into the digital universe to reach even larger audiences through path-breaking formats of news gathering. After many years of bringing Indian viewers content on business, the stock markets and the economy, BTVi is ushering in new content offerings for the business news space in India. Over the years, the Indian news ecosystem has evolved significantly and the new consumer wants an intelligent take on developments, delivered in the most intuitive yet dynamic form,” said Siddharth Zarabi, Executive Editor, BTVi.    

Commenting on the partnership, Monica Tata, COO, BTVi said, "Our country is one of the fastest growing economies in the world with large and growing business audience. And together with Reuters, we are confident of strengthening our leadership position further by delivering more value to our increasingly sophisticated business audience through great business news content on a real time basis.”

The latest partnership comes after the recent tie-up between BTVi and Thomson Reuters Financial Services for global market data and news feeds through the latters’ Eikon service providing access to real time market data, news, fundamental data, analytics and trading developments.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO