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Repucom study predicts International Premier Tennis League to boost tennis in India

28-November-2014
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Repucom study predicts International Premier Tennis League to boost tennis in India

As the International Premier Tennis League (IPTL) launches today starting in the Philippines capital, Manila (28 to 30 November) followed by matches in Singapore (2 to 4 December), Delhi (6 to 8 December) and Dubai (11 to 13 December), Repucom predicts an upsurge in tennis fans across Asia and the Middle East.

The line-up rivaling a grand slam exemplifies the superb growth, popularity and market for tennis in Asia and the Middle East. Repucom´s SportsDNA study reveals that 11 per cent of people interviewed aged 16-69 in urban areas of India this year, stated that they were interested in tennis, constituting 29 million people, a significant figure when considering the huge status of cricket in the country.

Singapore is by far the country with the highest proliferation of tennis fans amongst the four countries where the event is taking place, with 40 per cent of people interested in tennis, which equates to 1.78 million of the population, followed by 20 per cent of people said to be interested in tennis in the UAE, constituting approximately 740,000 people. 17.4 per cent of people interviewed in urban areas of the Philippines last year stated that they were interested in tennis, which results in 5.5 million of the population.

The IPTL player line-up includes top tennis stars, Roger Federer, Novak Djokovic, Serena Williams, Maria Sharapova, Andy Murray, Caroline Wozniacki, Ana Ivanovic, Indian starlet Sania Mirza, as well as tennis legends Pete Sampras and Andre Agassi, who will all draw attention to the sport, leading to a further increase of interest in tennis, Repucom predict.

Repucom’s Senior Vice President, South Asia and Director, India, Joseph Eapen, said, “The IPTL will be a big boost for tennis in Asia. People are more aware of the sport and Asia and the Middle East are investing a lot of money in developing world-class sports stadiums and grounds. Globosport, an existing Repucom client and organisers of the event, have done a tremendous job in securing the biggest stars in tennis and promoting the much anticipated event. In these regions that are highly passionate about sports, the IPTL will inspire people to watch and even play tennis.”

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