Republic TV has tied up with Tamil media giant Vikatan group to get regional content from Tamil Nadu. With this partnership, Republic plans on engaging with the local audience of TN.
When asked about this partnership, Radha R Premkumar, Head - Brand Communications, Vikatan, said, “Republic and Vikatan have a mutual understanding. Republic will have Vikatan TV as its exclusive partner in the Tamil language with respect to print and digital medium.”
Vikatan group will help Republic TV with regional news and news analysis content from the state of TN.
Talking about this, Premkumar added, “Vikatan group, with its 90 years old legacy in Tamil Nadu, is a household name among Tamil people worldwide. Vikatan is well known for its fearless, independent, fair and unbiased journalism. We tell stories that provide inclusive perspective and stand for humanity. We are happy to partner with a like-minded media house such as Republic TV to share our regional stories and we wish them success in this journey.”
Republic TV, owned by former Times Now editor Arnab Goswami, launched amidst heavy criticism and memes on May 6. The channel’s launch has been marked with about 51% share with 2.1 million (21 lakh) impressions in its first week, according to BARC ratings. Republic TV had also raved about securing the No.1 rank on Thursday and claimed to have more share than the combined share of all other competitors.
Catering to readers of all age groups and demographics, Vikatan has about 13 magazines in TN. They cover women’s issues, health, cooking, finance, business, agriculture and more.