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Reporter's Diary: You Watch, I Write

05-March-2011
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Reporter's Diary: You Watch, I Write

Once a journalist, always a journalist…

As Sir Howard Stringer, Chairman, CEO and President, Sony Corporation, said in a conference to another journalist’s query last week, “Having being a journalist myself, I will not argue with another journalist.” Impressive as his life is, it was heart warming to see the audience stand up for him. There is not a single journalist that I have come across yet who manages to discard that portion of their life, however short a tenure it may have been and no matter how long ago. Within any industry, it is not rare to see shifts, at times, from one spectrum of work to another, but I continue to hear one common nostalgic ridden phrase – “As a journalist… or when I was a journalist…”

If wondered why so, the answer to my rhetoric question is simple – Because it is addictive. The place, the people, the work. Writing for exchange4media, I am now a three month-old broadcast reporter or a reporter attempting to conquer the giant that is the broadcasting industry. With the surplus for food for thought, each week, each Wednesday, I feel a month older.

The past week has whizzed past in a blur of excitement with the ICC World Cup in full swing, the Union Budget putting news channels in the spotlight, the Hindi general entertainment space seeing a change of order, the Oscars keeping Hollywood fans entertained, a few Bollywood releases and the regular dose of post-Wednesday ‘We are No. 1’ claims. This week, the numbers for the India-England match that fell on a Sunday, outside of the TAM week, will be out, along with many new surprises. As my editor says, “The thing with numbers is, if you stare long enough, they will tell a story.”

There is much to look forward to in the television space in the next couple of months. Post the World Cup wave, IPL will be the only three syllables on the industry’s lips. As a ripple effect, the Movies, Music/ Youth and English entertainment genres are promising new proactive measures to go out there to grab their slippery audiences. The clear winner seems to be the viewer, who is sitting comfortably in his/ her couch tuning in to his favourite show, watching the flashy new HD campaigns, the Super Zoo Zoos or Salman Khan jumping off a cliff, while muttering, “Hmmm, what do I watch tonight?”
 

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