Top Story


Home >> Media - TV >> Article

Reporter’s Diary: Media is addictive

Font Size   16
Reporter’s Diary: Media is addictive

Once upon a time, a girl loved watching television. She used to often wonder if she would ever get time to watch television once she starts working. Little did she know that one day her work profile would scream the word ‘Television’ in bold letters. I guess one can never know what the future holds. For someone like me, who was solely and utterly interested in fashion and lifestyle, the journey from management student to broadcast reporter took two months and changed my entire perception of television.

The casual reference to ‘television’ being an idiot box seemed utterly uncalled for and ignorant in the wake of my new job. With the whirlwind of regular events, weekly channel ratings and the launch of new shows, the television media seems to be moving at an astounding pace, which would surely leave one breathless.

There is something wonderful about waking up everyday and not having to anticipate a monotonous day ahead. But then there is something about the so called irony of life. Television and films now served two purposes and the major part is to keep an eagle eye on the latest happenings and flipping channels continuously with the intent of not getting caught by my editor off guard about ‘some show’ on ‘some channel’ replacing ‘some character’. The minor part would be entertainment as they put it.

But with the whirlpool of happenings around me, I have gotten more addicted to the media madness. The energy levels that people possess in this industry are huge. They never seem to tire. My last few weeks were consumed by GECs, movies and music. This week, with the announcement of the ‘Indian TV Fest’ by the Indian Broadcasting Foundation, there has been so much to learn from that there hasn’t been a single lost moment. I also have a new found appreciation for weekends. The best part of my job – I hardly notice how time flies and you can call it a day already!


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.