The Hindi GEC space has undergone a sea change. Survival of the fittest has become the mantra of broadcasters today, with channels trying their level best to up their game. For me, I have a new-found appreciation for clichés such as these and many more. With the slew of options available in terms of channels and programmes, vying for viewer attention and audience retention has never been so difficult.
The broadcast industry has always been an exciting place to be in, but now it has become more remarkable with its refreshing experimentations. Today, Hindi general entertainment channels do not shy away from trying out new things and taking the road less travelled. From experimenting with different genres of programming, trying out the season format, launching finite episode shows to engaging the audience through innovative applications in the digital space – there is nothing that a Hindi GEC wouldn’t do today.
Another interesting observation is the advent of brand associations and in-serial product placements, which are being increasingly seen in the Hindi GEC space. While in-film brand promotions have been around for a while, the trend is now catching up in the television space as well, with fiction shows incorporating them gradually and with an increasing expertise.
Talking about something new, ‘Uttaran’ recently completed its 1000th episode on Colors, which made me go back in time and think about the golden era of fiction shows such as ‘Kyunki Saans Bhi Bahu Thi’, which was one of the few shows that managed to achieve a similar feat. What is the ‘X factor’ that these shows have that sets them apart? Is it the characters, the storyline, the marketing, the time slot or maybe something which some people would say ‘luck’ or ‘destiny’? The truth is that maybe there is no definite formula to success. Some shows click and some don’t. Maybe one day someone will be able to crack this as well, but till then the inner workings of the viewer’s mind would remain undefined, unpredicted and shrouded in mystery.