Reliance ADA Group’s Big TV is reportedly slated to commercially go on air in late March 2008, though some Reliance employees are already using the service. The channel claims to have 86 channels on air right now, with 64 expected to come on board over the next couple of weeks.
The company is offering the service to its employees at Rs 1,000, along with a monthly subscription package of Rs 325, which would entitle them to watch the channels being aired and also provide them with Rs 100 worth of Pay Per View (PPV) movies.
Big TV will be offering MPEG4 technology for the first time in the country and has the capacity of up to 250 TV channels, which it claims is much more than any current DTH operator. Subscribers will have access to 32 PPV channels, which will showcase Bollywood, Hollywood and regional films.
Big TV has managed to get on board all Doordarshan, STAR, Sony, Zee and NDTV channels along with some other sports, regional news and regional entertainment channels. Notably, the Sun Network channels are not available through the platform as of now. Reliance employees can subscribe to this service till February 28, 2008 at the aforementioned rates and they can even refer up to four relatives/friends for the new service at these current rates.
Despite repeated attempts, Big TV officials couldn’t be contacted for comments at the time of filing this report.