We regret our decision to carry the story - "Who will buy media for Reliance Infocom?" on December 6, 2003. The story reports that MindShare has lost the Reliance Infocom account as it "promised 60% savings on the company's media spend, however effective savings on the account were in the region of 20%." Upon further investigations, we have found this to be untrue and regret the damage to the reputation of MindShare and its employees.
Our typical marketing budget is usually 10 per cent of the topline spend