Sri Adhikari Brothers is all set to launch its regional Hindi GE channel Dhamaal in Gujarat. The test run of the channel started from January 17 onwards. However, the offical launch of the channel is January 21, with original programming beginning from 7.30PM.
Well known comedians such as Rakesh Bedi, Anant Desai, Raju Shrivastav, Siddharth Randheria and Sailesh Lodha will not fail to tickle the funny bone of the audiences in Gujarat. These famous comedians will be featuring in the prime time shows such as Madam ki paathshala, Bachchan Pandey ki toli, Galat family, Bahut khoob and Kya samachar hai.
For the record, Sri Adhikari Brothers had also launched Dabangg, a Hindi regional GE channel with a local ‘tadka’ that catered to the audiences of Uttar Pradesh, Bihar, Jharkhand and Uttaranchal.
Our typical marketing budget is usually 10 per cent of the topline spend