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Regional feeds continue to drive ISL viewership growth in weeks 41 and 42

Regional feeds continue to drive ISL viewership growth in weeks 41 and 42

Author | exchange4media News Service | Tuesday, Nov 03,2015 8:32 AM

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Regional feeds continue to drive ISL viewership growth in weeks 41 and 42

The Indian Super League (ISL) season 2 had seen a significant growth in the ratings in week 41 and week 42. Regional feeds continue to bring the highest viewership for the tournament till now. According to BARC data (All India 4+), Asianet Movies which carried the Malayalam feed got in average rating of 853 (‘000s) over the two weeks from 12 matches. Jalsha Movies too got in average ratings of 647 (‘000s) over week 41 and 42 for 12 matches.

Star Gold brought in the maximum ratings after Asianet Movies with average ratings of 673 (‘000s) over the two weeks for 12 matches. The Star Sports channels Star Sports 2 and Star Sports 3 got average ratings of 236 (‘000s) over 12 matches and 227 (‘000s) over 9 matches respectively. Jaya Max which has the Tamil feed brought in ratings of 111 (‘000s) for the two weeks over the 12 matches. The HD feeds for ISL on Star Sports 2 (HD) and Star Sports 3 (HD) got viewership of 8 (‘000s) over 12 matches and 2 (‘000s) over 9 matches.

It has to be noted that from week 41 onwards rural ratings were included in the BARC ratings and had seen an overall jump in the ratings of channels and programmes.

Growth in ISL 2 ratings

In the previous week 40 (October 3 – 9, 2015), which was the first week of ISL 2, the highest ratings for the tournament came from the regional channels and movie channel Star Gold. According to BARC data All India 4+ C&S 1lakh+, Asianet Movies in match 4 played between Kerala Blasters FC and Northeast United FC gained the highest rating of 671 (‘000s). Asianet Movies also got high ratings of 346 (‘000s) for the match between Delhi Dynamos FC vs Chennaiyin FC. The ratings of Star Gold for the same match were less than half at 307 (‘000s). Jalsha Movies too rated high especially for the two Athletico De Kolkata matches, one versus Chennaiyin FC the other versus FC Goa. Jalsha Movies for match 1 versus Chennaiyin FC got ratings of 362 (‘000s) and versus Goa FC got ratings of 340 (‘000s).

Star Gold gained the highest ratings for almost all matches during the week. Match 1 between Chennaiyin FC and Athletico De Kolkata got the highest ratings of 409 (‘000s). Match two between FC Goa and Delhi Dynamos FC similarly got the highest ratings of 307 (‘000s). Match 3 between FC Pune City and Mumbai City FC got the highest ratings of 249 (‘000s). Match 4 between Kerala Blasters and Northeast United saw Star Gold get the second highest ratings of 307 (‘000s). Match 5 between FC Goa and Athletico De Kolkata saw the channel get second highest ratings of 267 (‘000s). Match 6 between Delhi Dynamos and Chennaiyin FC saw Star Gold on top with ratings of 359 (‘000s). Finally in match 7 of FC Pune City and Northeast United saw Star Gold get the maximum ratings of 276 (‘000s).

While these are average viewership of the week 41 and 42, the ratings of ISL has seen a continued large growth in viewership especially in the regional feeds of Malayalam and Bengali along with the Hindi feed. 

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