One of the leading international broadcaster, Zone Vision Networks, has recently signed an agreement with CBNSat (Communiq Broadband Network) to launch its Reality TV channel in Sri Lanka. The channel will be among those being offered in the basic digital channel package when the DTH platform launches this month.
Chris Wronski, Chairman and President, Zone Vision Networks, said, “South Asia has been a good market for us and we are particularly delighted to be able to add Sri Lanka to our rapidly growing list of Reality TV territories around the world,”
Commenting on its distribution partner, Wronski said, “CBNSat is well positioned to become the leading DTH provider in the area so we couldn’t have chosen a better distribution partner for the channel.”
First launched in Europe in late 1999, Reality TV currently reaches out to around 134 million subscribers worldwide. It is now all set to take the Sri Lankan market by storm.
“Reality TV is the kind of channel that will really appeal to Sri Lankans,” said Muhunthan Canagey, Chief Executive Officer, CBNSat. “It’s a channel we believe will quickly become a favourite and also help attract new viewers to the service,” he added.