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Reality TV plans to air local content

25-August-2004
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Reality TV plans to air local content

Reality TV, a 24-hour channel, dedicated to real life programming, has taken its first step towards localisation of the channel in India, by introducing India-specific fillers. These three-minute creative fillers encompass a variety of themes and each of these fillers is an absolute portrayal of an exceptional Indian. These have been produced in collaboration with Zonsta Creation in India. The fillers will be aired on the channel from the end of August.

Chris Sharp, Chief Programming Officer of Reality TV, said, "These fillers will carry forth our tradition of providing non-stop real life entertainment. The production of these fillers is a part of several other initiatives, which will be undertaken to get closer to our audiences in the country."

Rohinton Maloo, Managing Director, Cutting Edge Media, said, "It gives us great pleasure on being associated with Reality TV, India's first fully dedicated channel on real life drama; A channel with programmes, which have no directors and no producers."

On how the inclusion of local content in programming would affect the Reality TV's advertising sales, Maloo said, "The local content would increase the viewership which in turn would surely affect the advertising sales. And the extent of it can only be decided after the local programmes are aired and the post-launch research is done." According to him, 'Cheaters' is one of the most popular programmes on the channel currently.

One of the fillers is about four-limbed writer Tapan Dey, who writes in four different languages with both his hands and feet. Astonishingly enough, he also writes with his hair ends and eyelashes!

Another highlights the enthusiasm of a man who drove miles in reverse gear from the Pakistan border to a Punjab village. One filler focuses on Ramcharan, folk artiste from Rajasthan, who inhales air and exhales melody through his nostrils. He plays his own compositions through his nostrils on a flute-like instrument created by him and uses body jewellery as percussions to perform.

Apart from showcasing bizarre and extraordinary acts performed by Indians, these fillers will also touch on the supernatural subjects. Reality TV has recently signed a distribution agreement with ASC Enterprises in India. Under the terms of the agreement, ASC will receive exclusive rights to distribute the channel on its DTH platform, Dish TV.

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