Reality TV has launched its first ever ad campaign in India, a 60-second commercial reflecting the core value of the channel and captures a “slice of life”. Reality TV claims that “the ad is not only incredulous, spontaneous, astonishing, unbelievable but at the same time heart warming”, echoing the fact that Reality TV is about “True Stories of Real People”.
The campaign is targeting key multiplexes and cinema halls across New Delhi, Mumbai, Pune and Bangalore. Said Flecka Picardo, Marketing Manager- Asia Pacific, Reality TV, “India is a very important territory for us and we have been making serious efforts to promote the channel. With this campaign we hope to not only bring in more eyeballs from our present target audience that comprises people in the age group 16-44 from SEC A and B but increase our existing viewer base as well.”
The commercial has been specially designed for Indian audiences with a distinct Indian flavour and Indian fillers. Said Picardo, “Given the broad spectrum of programming content, mass media initiatives are integral to the channel as the right audiences need to be targeted for specific programmes.” The programming is essentially youth oriented, with Little Miracles and Special Babies being very popular with the youth viewership.