Reality rules? Or so does it seem? Channel [V] Popstars had set the trend but reality shows have not been restricted to a talent hunt for singers anymore. We had ‘MTV Roadies’, ‘India’s Best – Zee Cinestars Ki Khoj’, ‘[V] on the Run’ and ‘Get Gorgeous’ on Channel [V]. And now, ‘Figure it Out’ – a fitness reality show and ‘Lakme Fashion House’ – a quest for the country’s most talented fashion designers – both on Star One are going to be the latest additions to the category.
What has made talent shows so popular that every other channel has at least one of them?
Amar Deb, Head Honcho, Channel [V], said, “People love the transition they see in a reality show – the transition from a girl next-door to Madonna.”
After the success of ‘Indian Idol’, Sony Entertainment Television is all set to launch ‘Dance Dance’ on January 14 – a dance-based talent hunt looking for ‘India’s Ultimate Dancing Couple’. Tarun Katial, Executive Vice President and Business Head, Sony Entertainment Television, said, “Music and dance are not only an intrinsic part of our culture but also a passion with all Indians. Sony Entertainment Television was the first to bring to its viewers a successful dance talent show, ‘Boogie Woogie’. While ‘Indian Idol’ took the country by storm, bringing to the forefront some exceptional singing talent from across the nation, our upcoming show, ‘Dance Dance’ will prove to be a platform for aspiring couples to showcase their dancing skills while providing our audience with yet another unique and exciting viewing alternative.”
‘Boogie Woogie’ on Sony has been the inspiration for this show. Famed screen actor and screen personality Jaaved Jaaferi said, “Compared to a singing show, a show on dance will have a more focused audience. But the success of a reality show lies in the fact that it provides an opportunity for a common man to become a star.”
Miditech has produced reality shows like, ‘MTV Roadies’ and the ‘Indian Idol’. Speaking on whether a dance show will be able to garner as good a viewership as ‘Indian Idol’, Niret Alva, President, Miditech, said, “Whether the show is successful or not, is for the audience to decide but dancing is also a form of expression and we are providing an avenue for it in our show.”
Song or dance – it is bound to work with the Indian audience. Gitanjali Murari, Creative Director, Sony Entertainment Television, said, “This show will definitely work through all age groups because dance is integral to the Indian society and this show is packaged for family viewing.”