Real Estate TV (RETV), the country’s first 24x7 channel dedicated to the real estate and infrastructure industry, is gung-ho about its content and is now looking at the connectivity issue to enable the channel reach maximum homes. Te channel authorities believe that while there are channels that address broad segments like business, sports, lifestyle, spiritualism, RETV covers a specific business sector – real estate – which is a first in itself.
Commenting on the channel’s positioning, Prem Menon, CEO, Real Estate TV, said, “RETV is positioned as a premium English language channel targeted at the A and A+ audience segments. It offers programming that is rich in informational and utility value in a manner that makes for engaging and entertaining viewing.”
RETV’s primary objective is to unravel every aspect of the real estate, infrastructure and home sectors to the creators, dealers, developers, policy planners, administrators and dwellers, in a manner that is exciting, entertaining and empowering.
Menon further said, “The response from viewers who have ‘tasted’ the channel has been very positive. The uniform reaction has been that ‘it’s very different’, ‘it’s very informative’, ‘never seen anything like this’. The response from the industry as well as advertisers has also been very encouraging.”
“The immediate task is to address the connectivity issue. We are also talking to various DTH players and are in the process of tying up distribution on the DTH platform,” he added.
RETV’s programming covers the key segments of real estate and property, infrastructure and urban development as well as home and living. The content mix comprises shows spanning live news, information, magazine shows, docu-features, travel shows, light entertainment in the form of game shows, docu-fiction.
Menon informed here that plans were afoot to have shows in the fiction genre as well. The channel airs almost 80 per cent of shows produced in-house, while the remaining 20 per cent shows are outsourced.
As part of advertising activities road shows have been planned in all the metros. These events would target all stakeholders, including real estate developers, builders, architects, manufacturers of allied products, designers, banks and home users.
India’s first Real Estate TV signs agreements with cable networks across major cities