Top Story


Home >> Media - TV >> Article

RCom acquires Digicable; combined entity to be called Reliance DigiCom

Font Size   16
RCom acquires Digicable; combined entity to be called Reliance DigiCom

The Board of Directors of Reliance Communications Ltd (RCom) on July 1, 2010, approved a proposal to acquire Digicable, India’s leading cable TV service provider, in an all-stock deal of the new entity, subjective to approvals.

The new entity, named Reliance DigiCom, is an integration of RCom’s DTH, IPTV and retail broadband operations with Digicable. This is will be India’s and Asia’s largest and the world’s fifth largest company to offer the full suite of triple play services – digital, ultra high-speed broadband and voice.

Reliance DigiCom will offer over 500 digital quality and 100 HD channels on 3D ready platform and ultra high-speed broadband access up to 100 MBPS speeds. The new entity will start with a combined subscriber base of 11 million homes and have a distribution reach spanning 1 lakh retail outlets in 7,000 towns and 10,000 local cable operators.

Commenting on the acquisition in a company release issued, Anil D Ambani, Chairman, Reliance Communications, said, “Reliance Communications led the telecom revolution in India by growing its subscriber base to over 100 million customers in a short span of just five years. The digital TV and broadband space is poised for similar explosive growth in the years ahead. With this game changing move, we hope to lead the next revolution in digital home entertainment in India by offering a world class TV experience and ultra high-speed broadband capability to a billion people.”

He further said, “Reliance DigiCom will fuel our four-screen strategy to own mobile, cinema, TV and computer screens that are rapidly becoming an integral part of our customers’ daily lives, leading to world-class convergence of information, communication and entertainment solutions and services.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video