Top Story

e4m_logo.png

Home >> Media - TV >> Article

RBNL's BIG Ganga strengthens distribution network with Tata Sky

27-October-2016
Font Size   16
Share
RBNL's BIG Ganga strengthens distribution network with Tata Sky

BIG Ganga, the regional entertainment channel of Bihar and Jharkhand from Reliance Broadcast Network Limited has strengthened its distribution with DTH service provider Tata Sky. With Tata Sky, BIG Ganga will now be available for viewers across metros, semi urban and rural markets with enhanced reach. BIG Ganga has been made available from October 26, 2016 on Tata Sky Channel No. 1116.

This announcement enables Tata Sky to offer pure Bhojpuri entertainment to its viewers. On BIG Ganga, Tata Sky subscribers can enjoy watching over five hours of original programming content which taps into the insights of Religion (Devotion & Bhakti); Reality (Game Shows, Social), Family Movies and Fiction.

Speaking on the occasion, a spokesperson from BIG Ganga said, “We are happy to announce our availability on Tata Sky, which allows BIG Ganga to expand its reach across the country. We are confident that our content will be thoroughly enjoyed by the new audience, further enhancing our reach and position. Strengthening our distribution is a strategic move which will not only widen our audience base and popularity but will also give better value to our advertisers.”

With popular shows like BIG Memsaab, Hindustan Ka BIG Star, blockbuster movies every weekend, along with upcoming devotional shows Jai Chatti Mayi, reality show Birha Muqabla; BIG Ganga offers ample content for family viewing. With additional unique shows in the pipeline, BIG Ganga is poised to engage and entertain new audience across the country.

BIG Ganga is extensively distributed across all cable operators in the state of Bihar, Jharkhand and UP and spread across Den Networks, Darsh Digital, Manthan and Siti Maurya, amongst other DTH players, Ganga is available on DD Direct, Airtel, Dish TV, Videocon d2h, and Reliance Digital TV.

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.