Reliance Broadcast Network Limited (RBNL) plans to launch a multiple media customer focussed campaign across its bouquet of English and regional channel offerings.
This campaign, which is titled 'The choice is obvious', is targeted at key marketing decision-makers, media planners and buyers. It aims to demonstrate the unique advantages of leveraging the different channels in the RBNL bouquet.
“The RBNL television network has distinctly positioned channels targeting specific geographies and audiences. The line-up of content and properties on these channels offer advertisers excellent platforms to reach out to their audiences. Beyond mere communication, there are engagement and interactivity opportunities we open for brands, which is value that marketers cannot ignore,” stated a company spokesperson.
The campaign highlights key entertainment options available across the network, such as ‘American Idol’, ‘The X Factor USA’, ‘India’s Sexiest Bachelor Season 2’, ‘Bridelicious’ and ‘International Music Favourites’, among others. These pose as platforms for marketers to showcase their respective brands to the urban elite.
While RBNL’s joint venture with CBS Studios International, the Big CBS Network, has announced ‘The choice is obvious’ campaign, it’s regional offerings which includes Big Magic and Spark Punjabi are also executing similar campaigns to reach out to their relevant customers.
The campaign will be executed through an intensive marketing campaign leveraging multimedia platforms including print, television, radio, OOH and digital, aside from RBNL’s own media assets.
While Big CBS Network showcases a line-up of international and homegrown programming that advertisers can leverage, the regional channels will showcase their line-up of local programming and regional content that would create communication opportunities for marketers, shared an official release.