Top Story

e4m_logo.png

Home >> Media - TV >> Article

RBNL strengthens leadership team with three new appointments

02-February-2017
Font Size   16
Share
RBNL strengthens leadership team with three new appointments

Reliance Broadcast Network Limited has strengthens its core leadership team with consumer-focused professionals as it expands into the next phase of stations.

Atul Razdan, with over 14 years of experience in consumer insights, product development and communications joins RBNL as the National Programming Head. Nidhi Gulia, with over 13 years leading marketing communication for consumer facing online as well as lifestyle brands joins as National Marketing Head, and with over 12 years of business experience, Sanil Suneja takes charge as the Regional Business Head (Delhi). The three new appointees will drive new strategic initiatives as part of their respective roles, aligned to the key business goals of the organization and catapult RBNL on to an exponential growth trajectory.

Razdan, who has worked with scaled FMCG brands in the past, has a rich and diverse experience in areas such as Brand Building, Communication Strategy, Marketing Research, Consumer Insights and Brand Activation. His previous career stints have been with Hershey’s India and Cadbury India. On his new role at RBNL, Razdan said, “I look forward to this opportunity as one that would enable me to tap into my fullest potential, thereby presenting me with newer challenges to overcome. My previous responsibilities have allowed me to take a deep dive into the world of consumer insights, and I hope to implement all that I have gained from those experiences to my new role here at RBNL.” At RBNL, he will lead content development initiatives for the existing network of 45 Radio stations as well as upcoming launches in 14 new cities.

Commenting on her new role, Gulia who has previously worked with brands like Sodexo, Adidas, MakeMyTrip and Yahoo, said “As marketers, it is important to keep pushing the pedal of innovation by constantly thinking out of the box. It is one of the keys to success in an ever evolving and dynamic domain. At RBNL, I look forward to working with an enterprising marketing and content team to align all strategic marketing initiatives with the key business goals of the organization.” She will lead the continued evolution of Brand BIG FM, which completed a decade in 2016 as the “Most trusted Radio brand”.

Suneja possesses key competencies in Business Strategy, B2B Sales, Brand Management, Sales Marketing, and Digital Marketing.  He has handled multiple roles in his over a decade long career with Asian Paint. On his new position at RBNL, he said, “From my previous work stint, I have learnt that effective leadership leads to desired results. All my insights are formulated from real life experiences. At RBNL, my aim is to apply these insights as effectively as possible, as I work towards driving key business initiatives in the Delhi region.” He will be responsible for driving business growth in the fastest growing consumer market in the country.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Global multi-platform marketing campaign champions Schneider Electric’s role as a leader in digital transformation

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship