Top Story


Home >> Media - TV >> Article

RBNL makes three key appointments in its TV business

Font Size   16
RBNL makes three key appointments in its TV business

Reliance Broadcast Network Limited (RBNL) has made three key appointments in its television business, as the network gears to make the most from Phase II of digitisation.

Anirudh Maheshwari has been appointed National Sales Head for Language TV at Reliance Broadcast. In his new role, Maheshwari will be responsible for key decision making in the area of sales, and growing the business for the regional channels Big Magic and Spark Punjabi across geographies.

He will report to Sunil Kumaran, Business Head – Language TV.

“RBNL has built a winning and robust television network over the last two years. It is an honour to join such a purposeful team and get an opportunity to contribute towards its success. I look forward to taking up this challenging role and working towards ensuring that the channel grows consistently towards leadership positions in this space,” said Maheshwari.

Some of the reputed organisations he has been part of include Citibank, ICICI Prudential Life, Standard Chartered Bank, and Xerox.

Another appointment is that of Shweta Arora as National Sales Head, Big CBS. Arora will head the sales function for Big CBS Networks and will lead charge for planning and driving the sales strategy nationally.

“I am proud to be associated with a vibrant and constantly evolving organisation such as RBNL. I genuinely believe the company offers the most honest and thoughtful environment to work. My agenda will be to utilise the company’s core strengths and built long term partnerships with new and existing clients, while making the brand experience more enjoyable. I’m looking forward to carrying forward the fantastic work at RBNL and take Big CBS to newer heights of success,” said Arora.

She joins Big CBS from ING Vysya Bank, where she served as Associate Business Head – North, for the bank’s private banking division. Arora has also worked with Citibank, Kotak Private Banking and ABN AMRO Bank. She also did a four-year stint with Taj Group of Hotels.

Lastly, Brijesh Tanna has been appointed Head of Content and Communications for Big CBS channels. He will play an integral role and lead the mandates of content, brand solutions, OAP (on air promotions), and marketing, among other areas.

“RBNL promises me many wonderful opportunities to do what I like best, apart from having tremendous growth potential across categories. The company is looking to expand its reach and increase its much-respected offerings. This presents a massive opportunity for a challenging career,” said Tanna.

Tanna is former Senior Producer for Star India and has also served as Associate Vice-President, Content Development & Head Entertainment Commissioning for Astro Malaysia.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...