Ravindra Acharya, General Manager, Programming and Promos at ETC Music, has been promoted to the position of Creative Head and VP-Programming with immediate affect. He has been entrusted with the additional responsibility of production and post-production activities. He is now accountable for the look of the channel as well as the output and products that appear on the channel.
Commenting on his new responsibilities, Acharya said, “The elevation is an ongoing process and I am happy to assume the responsibility of being the Creative Head and VP-Programming. We have a definite plan in place as to what we will be doing in terms of the look of the channel. We are keen to reinstate the Bollywood status ETC Music has enjoyed so far.”
This is Acharya’s second innings at ETC. He was with the channel during the initial stages of its launch.
A Bachelor of Fine Arts from Sir JJ Institute of Applied Art with specialisation in photography, Acharya has worked with Sahara India, SET Max, Bombay Talkies and Nimbus at various positions in programming. He had also set up a creative outfit called Tungstan.