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Ratings of Asianet, Surya TV, Mazhavil Manorama surge on movie premieres this Onam

Ratings of Asianet, Surya TV, Mazhavil Manorama surge on movie premieres this Onam

Author | exchange4media News Service | Thursday, Sep 29,2016 9:38 AM

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Ratings of Asianet, Surya TV, Mazhavil Manorama surge on movie premieres this Onam

According to the BARC data for week 37 (10-16 September, 2016), the World Television Premier of Malayalam movies on Onam increased the ratings of channels like Asianet, Surya TV, Mazhavil Manorama and Flowers TV exponentially. Also, the launch of shows like ‘Super Dancer’ on Sony TV and ‘Badho Bahu’ on &TV benefitted the channels. Among sports channels, TN Premier League 2016 Live - Dindigul Dragons vs Albert Tuti Patriots - SF 1’ and ‘WWE Specials 2016 HLs – Backlash’ garnered impressive ratings for STAR Network and Ten 1 (SD+HD) respectively.

The World Television Premier of four Malayalam movies on Onam benefitted the ratings of Asianet. ‘Kammatti Padam’- (09:07-12:49),  and ‘Kali’-(16:27-19:00) that aired on Tuesday  improved the ratings of the channel by 4 times and 1.6 times respectively. The ratings grew from 260 impressions ‘000s (previous four weeks’ average) to 1,049 impressions ‘000s for the fomer while  it grew from 741 impressions ‘000s to 1,208 impressions ‘000s  for the latter. Two films ‘Action Hero Biju’(15:51-19:09) and ‘Vismayam’(09:34-12:31) that were telecast on Wednesday improved the ratings by 2.6 times and 7 times respectively. While the former garnered 2,213 impressions ‘000s with respect to previous four weeks’ average ratings of 841 impressions ‘000s, the latter fetched 2,073 impressions ‘000s with respect to previous four weeks’ average of 295 impressions ‘000s.

The World Television Premiere of three movies improved the viewership of Surya TV on Onam. Two movies - ‘Pavada’ (18:57-22:15) and ‘Kasaba’ (16:01-18:56) that aired on Tuesday catapulted the ratings by 2.6 times and 1.5 times respectively.  ‘Pavada’ garnered 1,785 impressions ‘000s which were 672 impressions ‘000s in the previous four weeks and ‘Kasaba’ got 953 impressions ‘000s in week 37 which were 638 impressions ‘000s in the previous four weeks. ‘Aadupuliyattam’ (12:51-16:04) that premiered increased the ratings by 3.8 times from previous four weeks’ average of 439 impressions ‘000s to 1,683 impressions ‘000s in week 37.

Similarly, World Television Premiere of four movies on Onam improved viewership of Mazhavil Manorama also. ‘King Liar’ which was premiered on Tuesday (18:59 - 22:14) hiked the ratings by 2.3 times from 1,009 (previous four weeks’ average) to 2,304 impressions ‘000s in week 37.Three movies that premiered on Wednesday namely ‘Maheshinte Prathikaaram’ (13:00-16:00), ‘Salt Mango Tree’ (16:00-18:59) and ‘Jacobinte Swargarajyam’ (18:59-22:06) improved the ratings of the channel by 1.7 times, 1.6 times and 1.9 times respectively. ‘Maheshinte Prathikaaram’ garnered 467 impressions ‘000s in week 37 over previous four weeks’ average of 271 impressions ‘000s,  ‘Salt Mango Tree’ got 611 impressions ‘000s over previous four weeks’ average ratings of 385 impressions ‘000s and ‘Jacobinte Swargarajyam’ garnered 2,062 impressions ‘000s in week 37 over previous four weeks’ average of 1,071 impressions ‘000.

Flowers TV also saw a hike in the ratings as a result of the World Television Premier of three movies for Onam. Two movies that premiered on Tuesday –‘Maalgudi Day’s’ (09:31-12:14) and ‘32aam Adhyayam 23aam Vaakyam’ (12:52-15:15) improved the ratings by 3.2 times and 1.2 times respectively. Where the former fetched 352 impressions ‘000s with respect to previous four weeks’ average ratings of 111 impressions ‘000s, the latter got 332 impressions ‘000s with respect to previous four weeks’ average of 271 impressions ‘000s. ‘Hello Namasthe’ that premiered on Wednesday (13:05-15:33) improved the ratings by 1.3 times from 332 impressions ‘000s (previous four weeks’ average) to 428 impressions ‘000s in week 37.

The launch of ‘Super Dancer’ on Sony TV on Saturday (20:00-21:08) catapulted the viewership by 3 times. The ratings rose to 7582 impressions ‘000s in week 37 from the previous four weeks’ average rating of 2371 impressions ‘000s.

The launch of ‘Badho Bahu’ on &TV on Monday (21:30-22:01) improved viewership by 2 times. The ratings of the channel increased to 2604 impressions ‘000s in week 37 from the previous four weeks’ average ratings of 1301 impressions ‘000s.

‘TN Premier League 2016 Live - Dindigul Dragons vs Albert Tuti Patriots - SF 1’ that aired on STAR Networks on Friday (18:00 – 22:20) fetched impressive viewership ratings for the network. The ratings of STAR Sports 1 (SD+HD) stood at 475 impressions ‘000s while STAR Sports 2 (SD+HD) got 240 impressions ‘000s. Also, STAR Vijay got 496 impressions ‘000s.

The first airing of ‘WWE Specials 2016 HLs – Backlash’ on Ten 1(SD+HD) improved the ratings of Ten 1 exponentially. The program aired on Ten 1 on Monday (18:02-21:05) and fetched 3516 impressions, 2.7 times higher than the previous four weeks’ average ratings of 1292 impressions ‘000s. The program was telecasted on Ten1 HD almost at the same time and it garnered 30 impressions ‘000s for the channel, 4.3 times higher than previous four weeks’ average ratings of 7 impressions ‘000s.

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