Raj Television Network, which currently operates two Tamil channels, Raj TV and Raj Digital Plus, is all set to launch a youth channel in September 2007. Apart from the youth channel that would target the youth across the country, Raj Network is also planning to launch 11 new channels. However, no time frame has been finalised for the roll out of these channels. Additionally, Raj TV has announced the launch of new shows for the primetime slots.
Raju Easwaran, COO and Creative Head, Raj Television Network, said, “We are planning to launch 11 new channels and the work is underway for the same. There is a group of experts working on to device the rollout methodology.”
Easwaran added that the new youth channel would be different from the existing youth channels and provide homogeneous mix. “It would have a mix of game shows, interactive shows, et al, and offer what today’s youth wants,” he said.
Speaking about the launch of new shows on Raj TV, Easwaran said, “We have always been keen to adapt to the changing needs and demands of our audience, and the new format of the shows is in line with out vision of providing wholesome entertainment to all segments of viewers. The subjects for the new shows have been chosen with lot of care. I hope this will make the difference or provide the edge that everybody is looking for.”
Raj TV is also setting up a new studio in Chennai that would primarily cater to the programming of Raj TV. RTNL is also trying to create an environment where there will be no requirement for tapes. “I think we would be taking a quantum leap by going totally digital,” said Easwaran.
Raj TV lines up array of shows to strengthen primetime and weekend viewing