Raj Television Network Ltd plans to be a pan-South India player soon. The Group is gearing up to launch three new channels by January 2008. According to Ravindran, Managing Director, Raj TV, the media firm would launch a 24-hour free-to-air music channel Raj Musix on December 7.
“Apart from the music channel we will be launching a Tamil news channel and a Telugu news channel. The Tamil news channel would hit the airwaves on December 14, while the Telugu news channel would go on air from January 2008,” Ravindran said, adding Kannada and Malayalam news channel would follow soon.
The test run for the music channel is currently on. According to Ravindran, unlike the other music channels in the space, Raj Musix would offer an assortment of unique programmes. Both Raj TV and Raj Digital Plus signals are available on DishTV. “We will make our feed available on other DTH platforms when they are launched,”' he added.
Raj TV has two Tamil general entertainment channels – Raj TV and Raj Digital Plus – besides a 24-hour Telugu GEC, Vissa TV.