Raj TV to celebrate ‘75 years of Tamil Cinema’ for 75 days

Raj TV to celebrate ‘75 years of Tamil Cinema’ for 75 days

Author | exchange4media Chennai Bureau | Tuesday, Mar 07,2006 8:11 AM

Raj TV to celebrate ‘75 years of Tamil Cinema’ for 75 days

Even as Raj TV goes about reviewing its creative approach to reach audiences, its is gearing up for a mega property stretching over 75 days on the theme – ‘75 years of Tamil Cinema’. The property will kick off in April end and will feature a film a day from the years gone by over 75 days.

The 9 pm slot will see some activity on the channel now. The attempt is to choose one classic for each year since 1931 and show audiences the films, interspersed with snippets on the making of the film.

“This is one of the biggest properties we have ventured into. Besides the film itself, there will be interviews with the makers of the film, the actors, directors, producers and others associated with each film. All the 75 films chosen will be rejuvenated by Telecine Rascil, and extensive promos will start a month before,” said Shankar B, VP-Sales and Marketing, Raj TV.

A set of teasers is being created around the 9 pm slot and will go on air from March 20. Countdown promotions will begin from April 1. An extensive outdoor and print campaign is being planned across the state. The media used will include Daily Thanthi, Dinamalar and The Hindu.

The channel’s bank of films will help greatly in sourcing the films, and it is even outsourcing films where print quality of its software is not of the highest order. Since the festival involves cinema, several celebrities will endorse the event, and the channel will air that as well.

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