Top Story

e4m_logo.png

Home >> Media - TV >> Article

Raj TV ties up with Minbimbangal for serials

20-May-2005
Font Size   16
Raj TV ties up with Minbimbangal for serials

Raj TV, the Tamil entertainment channel, is consistently gearing up for its makeover. In a phased revamp, the channel is strengthening its Monday to Thursday 7 pm to 10 pm time-band with new shows. It is looking to introduce fresh programming content in the afternoon time-bands too, in due course.

Speaking to exchange4media, V Chandrasekaar, Executive Vice-President, Programming and Production, Raj TV, said, "We are revamping most of the in-house productions. From June 5, our film-based shows will have a face-lift. In the afternoon time bands, we are now repeating some of the popular serials from the past, and soon, say by August, fresh programming will start in the afternoon bands too."

In a tie-up with production house Minbimbangal, the channel is to source two new soaps, which will start in July. While one of these will air in the 8:30 pm to 9:00 pm slot, the timing of the other is still undecided. In addition to the new shows, the channel has acquired a library of veteran director K Balachander's work for Television, and will air the same in the 5 pm to 6 pm slot. These include the popular 'Kaiyalavu Manasu' and 'Marmadesam' serials.

On the new serials, B Kailasam, Managing Director, Minbimbangal, said, "The two new serials are based on two very different concepts. They will be very hard-hitting and totally different from the run of the mill storylines."

The channel is also set to air dubbed serials including Osai (Ahat on Sony) and CID. These will air between 9.30 pm and 10.30 pm on Monday to Thursday. The morning slots would not see much of new programming, but there would be a revamp in terms of 'look and feel', according to Chandrasekaar.

Tags

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India