Raj TV, the Tamil entertainment channel, is consistently gearing up for its makeover. In a phased revamp, the channel is strengthening its Monday to Thursday 7 pm to 10 pm time-band with new shows. It is looking to introduce fresh programming content in the afternoon time-bands too, in due course.
Speaking to exchange4media, V Chandrasekaar, Executive Vice-President, Programming and Production, Raj TV, said, "We are revamping most of the in-house productions. From June 5, our film-based shows will have a face-lift. In the afternoon time bands, we are now repeating some of the popular serials from the past, and soon, say by August, fresh programming will start in the afternoon bands too."
In a tie-up with production house Minbimbangal, the channel is to source two new soaps, which will start in July. While one of these will air in the 8:30 pm to 9:00 pm slot, the timing of the other is still undecided. In addition to the new shows, the channel has acquired a library of veteran director K Balachander's work for Television, and will air the same in the 5 pm to 6 pm slot. These include the popular 'Kaiyalavu Manasu' and 'Marmadesam' serials.
On the new serials, B Kailasam, Managing Director, Minbimbangal, said, "The two new serials are based on two very different concepts. They will be very hard-hitting and totally different from the run of the mill storylines."
The channel is also set to air dubbed serials including Osai (Ahat on Sony) and CID. These will air between 9.30 pm and 10.30 pm on Monday to Thursday. The morning slots would not see much of new programming, but there would be a revamp in terms of 'look and feel', according to Chandrasekaar.