Top Story

e4m_logo.png

Home >> Media - TV >> Article

Raj TV ties up for another mega event

08-July-2005
Font Size   16
Share
Raj TV ties up for another mega event

Tamil entertainment channel Raj TV, is upping the ante on the events front. Following its successful felicitation of veteran director K Balachander, and its Rajageetham awards night, which is to go on air on July 10, the channel is now set to telecast the felicitation and birthday celebration of ace lyricist and poet Vairamuthu.

Said B Shankar, vice-president, sales and marketing, Raj TV, “We are seriously thinking of more such events in Tamil Nadu. I think we are the only channel in the state to have executed events on this scale with such frequency. We hope to take this further. And, it’s an honour felicitating doyens like K Balachander Sir and Kaviarasu Vairamuthu.”

The event, being organized by the Lions Club of 7 Hills, is to take place on July 13, which also happens to be Vairamuthu’s birthday, at the Kamarajar Arangam, and would be telecast on July 30, 2005, over three hours. The channel is hopeful that the successful run of its past events in terms of viewers and participants will continue.

Performers at the musical night will include great musical talents like S P Balasubramaniam, S P Shailaja, Harini, Unni Menon, Srinivas, Tipu and Harish Raghavendra. Organisers are hopeful that S Janaki and Malaysia Vasudevan might also be able to participate in the event. Besides the singers, the guest list includes director Bhaarathi Raja, composer Vidyasagar and actor Sivakumar.

Though the ‘By Invitation only’ event might keep a lot of fans from entering the 1,700-capacity hall, there may not be too many vacant seats.

Raj TV is also shaping up plans to cover more such big events over the next three months, and promos are already on for its Mudhalvan Awards, which will be held in Chennai shortly.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking