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Raj TV seeks to expand horizons via the event route

31-August-2005
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Raj TV seeks to expand horizons via the event route

Raj TV’s event express is going national, catering to Tamil audiences in major cities across the country. The channel joined hands with Sadaga Paravaigal to bring veteran playback singer S Janaki live to Tamilians in the National Capital on August 26 at the invitation of the Delhi Tamil Sangam.

Raj TV will also embark on large format events across Mumbai, Bangalore and Hyderabad, among other cities.

Speaking to exchange4media, B Shankar, Vice-President, Sales & Marketing, Raj TV, said, “The event has done wonders for us. It has helped us reach a huge base of Tamil audiences in Delhi and we are delighted with the response.”

This, incidentally, was the first performance of evergreen playback singer Janaki in the National Capital. She rendered 23 songs, including two in Hindi, for the 1,500 strong audience. The size of the Delhi market, from an advertising point of view, was reason enough for Raj TV to take up the event.

Added Shankar, “There is a widespread array of marketers in Delhi for most of whom Tamil Nadu is a priority market. The event also helped us showcase our event sense to these advertisers.”

The channel now plans to be involved in events across Mumbai, Bangalore and Hyderabad, besides other cities. The intent, clearly, would be to get closer to the Tamil audiences living there. The Delhi event will go on air on September 7 at 8:00 pm on the occasion of Ganesh Chaturthi.

Raj TV has also announced the opening of its new serial on the ‘life’ of a ‘friendly ghost’, ‘Devathai’. The on air promos, ads and the SMS contests have been on for some time now, and the show, which has been produced by Minbimbangal, will air from September 12 in the 8:30 pm to 9:00 pm slot.

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