Top Story


Home >> Media - TV >> Article

Raj TV seeks to expand horizons via the event route

Font Size   16
Raj TV seeks to expand horizons via the event route

Raj TV’s event express is going national, catering to Tamil audiences in major cities across the country. The channel joined hands with Sadaga Paravaigal to bring veteran playback singer S Janaki live to Tamilians in the National Capital on August 26 at the invitation of the Delhi Tamil Sangam.

Raj TV will also embark on large format events across Mumbai, Bangalore and Hyderabad, among other cities.

Speaking to exchange4media, B Shankar, Vice-President, Sales & Marketing, Raj TV, said, “The event has done wonders for us. It has helped us reach a huge base of Tamil audiences in Delhi and we are delighted with the response.”

This, incidentally, was the first performance of evergreen playback singer Janaki in the National Capital. She rendered 23 songs, including two in Hindi, for the 1,500 strong audience. The size of the Delhi market, from an advertising point of view, was reason enough for Raj TV to take up the event.

Added Shankar, “There is a widespread array of marketers in Delhi for most of whom Tamil Nadu is a priority market. The event also helped us showcase our event sense to these advertisers.”

The channel now plans to be involved in events across Mumbai, Bangalore and Hyderabad, besides other cities. The intent, clearly, would be to get closer to the Tamil audiences living there. The Delhi event will go on air on September 7 at 8:00 pm on the occasion of Ganesh Chaturthi.

Raj TV has also announced the opening of its new serial on the ‘life’ of a ‘friendly ghost’, ‘Devathai’. The on air promos, ads and the SMS contests have been on for some time now, and the show, which has been produced by Minbimbangal, will air from September 12 in the 8:30 pm to 9:00 pm slot.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO