Top Story

e4m_logo.png

Home >> Media - TV >> Article

Raj TV Network now part of Sun Direct DTH bouquet too

14-June-2008
Font Size   16
Share
Raj TV Network now part of Sun Direct DTH bouquet too

In the wake of the growing demand for a share of regional television space, the story down South has become more interesting. Raj TV, the second oldest satellite TV network in the South, has reached an agreement with Sun Direct to beam its channels on the Sun Direct DTH platform.

Suresh Iyer, CEO, Raj TV, is gung ho about this development. He said, “Sun TV is the only South-centric DTH platform, and, therefore, will bring in better penetration and visibility for Raj TV. Raj TV is already available on DishTV, this ensures our presence on two big DTH platforms, covering 90 per cent of the DTH market.”

Commenting on the pact, Regunathan, Director, Raj TV Network, said, “Sun Direct is the fastest growing DTH platform and has a clear focus on the southern markets. We feel that this association between the oldest networks in the South will benefit both the companies.”

Tags

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India