In the wake of the growing demand for a share of regional television space, the story down South has become more interesting. Raj TV, the second oldest satellite TV network in the South, has reached an agreement with Sun Direct to beam its channels on the Sun Direct DTH platform.
Suresh Iyer, CEO, Raj TV, is gung ho about this development. He said, “Sun TV is the only South-centric DTH platform, and, therefore, will bring in better penetration and visibility for Raj TV. Raj TV is already available on DishTV, this ensures our presence on two big DTH platforms, covering 90 per cent of the DTH market.”
Commenting on the pact, Regunathan, Director, Raj TV Network, said, “Sun Direct is the fastest growing DTH platform and has a clear focus on the southern markets. We feel that this association between the oldest networks in the South will benefit both the companies.”