Top Story


Home >> Media - TV >> Article

Raj TV looks for makeover, calls for creative account pitch

Font Size   16
Raj TV looks for makeover, calls for creative account pitch

Tamil general entertainment channel Raj TV has called for a pitch for its creative account. The account was with Mudra for the last 2-3 years. Initially, Lintas had also handled the account. The agencies in the fray for the account, estimated to be Rs 2 crore, are Maitri, Winds of Change, Creative Garage, Fifth Estate and RMG David.

Speaking to exchange4media, Rajeev Nambiar, CEO, Raj TV said, "Mudra has been handling our account for the last two to three years. Now, we feel it is time to change. We are looking at agencies that have originated or have their base in Chennai. We are looking for new ideas, new programming inputs and a new look and feel of the channel on the whole."

Raj TV is all set to witness a massive makeover. Starting from the look and feel of the channel to the programming and content, Raj TV is looking at newer and broader avenues. "We are also embarking on attitude changes. There will be intra office changes, including production, as we want more people with a knack for creativity with added skills. We are going for a makeover in a big fashion, as we want people to know what Raj TV is all about," added Nambiar.

Furthermore, Raj TV will change the strategy of selling the channel to media planners and buyers with change in pricing. As far as programming goes, there will be new introductions, while maintaining the popular ones. "There has been a drop in the performance in the past as our attention was diverted but now we are totally focusing on leveraging the brand - Raj TV," admitted Nambiar.

Shankar B, National Sales and Marketing Head of Raj TV, said, "We will strongly focus on our marketing strategies in the next couple of months as we are looking to change the perception, look and feel of the channel. That's why we are looking for a new creative agency. We are also looking at a lot of BTL activities with huge events in the pipeline. People of Tamil Nadu will be exposed to a whole new experience of television viewing in a few months time."


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The global streaming service is making up for lost time by adding three more Indian original series to its local content library

In association with few top radio channels in Delhi, Dettol SiTi Shield reinforces the hazards of breathing polluted air

Designed and conceptualised by WATConsult, ‘Ride For Legends’ is an initiative to salute unsung legends of the country