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Raj TV issued notice by BARC over viewership numbers

09-March-2016
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Raj TV issued notice by BARC over viewership numbers

According to a report in the Times of India, Raj Television Network, a Tamil TV broadcasting firm, has been sent a show cause notice by Broadcast Audience Research Council (BARC). The Times, which says this is the first time an incident like this has occurred in the broadcasting industry, reports that the notice has been issued for allegedly trying to bloat its viewership numbers by paying viewers to watch its channel, Raj TV. 
 
TOI claims to have reviewed a copy of the show cause notice and states BARC alleged that certain such 'sample' homes "have been approached and have been asked to watch your channel "Raj TV", against payment of consideration".
M Ragunathan, director of marketing at Raj Television Network has refuted the allegations according to ToI.
Partho Dasgupta CEO BARC said “no comments” when exchange4media reached out to him on this matter.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.