Top Story


Home >> Media - TV >> Article

Raj TV enters Kerala market with new Malayalam channel

Font Size   16
Raj TV enters Kerala market with new Malayalam channel

The TV news channel market of Kerala is gearing up for new players entering the domain. While a few months back Mathrubhumi News had announced its entry in the genre, now South Indian broadcasting group Raj TV has also forayed into the Kerala market. The channel is expected to go on air in the first week of May 2011.

For its operations in the Kerala market, Chennai-based Raj TV has tied up with Grand Kerala Broadcasting Ltd. John Samuvel will be the Chief Editor for Raj News Malayalam.

Speaking on the development, Noushad Thottunkara, Chairman, Raj News Malayalam, said, “Raj News Malayalam is going to hit the entire traditional channel outlook and will bring about a new era in news, entertainment and knowledge.”

Meanwhile, AK Meera Sahib, Managing Director, Raj News, commented, “Through this new channel, we can expect a new variety of entertainment programmes and impartial, independent true stories from all around the globe.”

The official inauguration of the studio and headquarters of Raj News Malayalam took place on March 28, 2011 at Thiruvananthapuram. The function was inaugurated by Anarath Ammed Haji, Vice Chairman, Raj News Malayalam, and Chairman Century International.

The new channel, which is said to be a news and entertainment channel, did not disclose any details about the percentage division of news and entertainment content. Raj News Malayalam will be using 3G-3D system telecasting of news. The channel is also concentrating on the Malabar region, where there aren’t any other major channel offices so far. Besides, the channel is committed to set up news bureaus in all districts of the state as well.

It may be recalled that Mathrubhumi, the second most read Malayalam daily of Kerala, had announced in December 2010 that it will launch a 24-hour Malayalam news and current affairs television channel – ‘Mathrubhumi News’ in Kerala.

The newcomers will face stiff competition from already established players like Asianet News, India Vision, People (Kairali) and Malayala Manorama in the Kerala market.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship