The TV news channel market of Kerala is gearing up for new players entering the domain. While a few months back Mathrubhumi News had announced its entry in the genre, now South Indian broadcasting group Raj TV has also forayed into the Kerala market. The channel is expected to go on air in the first week of May 2011.
For its operations in the Kerala market, Chennai-based Raj TV has tied up with Grand Kerala Broadcasting Ltd. John Samuvel will be the Chief Editor for Raj News Malayalam.
Speaking on the development, Noushad Thottunkara, Chairman, Raj News Malayalam, said, “Raj News Malayalam is going to hit the entire traditional channel outlook and will bring about a new era in news, entertainment and knowledge.”
Meanwhile, AK Meera Sahib, Managing Director, Raj News, commented, “Through this new channel, we can expect a new variety of entertainment programmes and impartial, independent true stories from all around the globe.”
The official inauguration of the studio and headquarters of Raj News Malayalam took place on March 28, 2011 at Thiruvananthapuram. The function was inaugurated by Anarath Ammed Haji, Vice Chairman, Raj News Malayalam, and Chairman Century International.
The new channel, which is said to be a news and entertainment channel, did not disclose any details about the percentage division of news and entertainment content. Raj News Malayalam will be using 3G-3D system telecasting of news. The channel is also concentrating on the Malabar region, where there aren’t any other major channel offices so far. Besides, the channel is committed to set up news bureaus in all districts of the state as well.
It may be recalled that Mathrubhumi, the second most read Malayalam daily of Kerala, had announced in December 2010 that it will launch a 24-hour Malayalam news and current affairs television channel – ‘Mathrubhumi News’ in Kerala.
The newcomers will face stiff competition from already established players like Asianet News, India Vision, People (Kairali) and Malayala Manorama in the Kerala market.