Chennai-based Raj Television Network has strengthened its flagship channel Raj TV’s programme offering with the launch of new primetime shows in order give a boost to its viewership. The mix of newly introduced shows includes family soaps, talent hunt shows and Colors’ daily soap ‘Uttaran’.
The channel has introduced Colors’ top-rated primetime property ‘Uttaran’ at 7 pm, which went on air on June 14. ‘Uttaran’, named ‘Sindhu Bhairavi’ in Tamil, replaced ‘Jai Sri Krishna’ (also a Colors’ show). Raj TV has acquired approximately 400 episodes of ‘Uttaran’ that was dubbed in Tamil and Telugu.
In the 7:30-8 pm slot, the channel has launched a family drama called ‘Karnamanjari’. The channel has also launched a new talent hunt show called ‘Top Jodi’, which will hunt for the top dancing couple in Tamil Nadu and ‘Youth Singer’, which will hunt for the biggest youth singing sensation of the state.
At 9:30, the channel has introduced a sitcom called ‘Veetuku Veedu’. Commenting on the new programmes, Amit Bose, VP - Programming, Raj TV Network, said, “We have been getting very good response to ‘Sindhu Bhairavi’. We were looking for something unique for our viewers as a replacement for ‘Jai Sri Krishna’, and in ‘Sindhu Bhairavi’ we found the perfect alternate.”
Apart from introducing new shows, Raj TV has acquired the television rights of ‘Ravanan’ by shelling out a huge sum of Rs 5 crore. “We have got the rights of ‘Ravanan’. It’s a multi-star cast movie and we believe that it will do well at the box office. We have paid a huge sum of Rs 5 crore towards it,” Bose said, adding, “When it comes to purchasing the movie, we were a bit laid back for almost a year. We are planning to buy more such movies in the future though we have excellent movie library.”