Top Story


Home >> Media - TV >> Article

Raj TV’s event inititatives continue, latest in line includes singer S P Balasubramanyam

Font Size   16
Raj TV’s event inititatives continue, latest in line includes singer S P Balasubramanyam

Musical events are the flavour of the season on Tamil entertainment channels. Raj TV is sticking relentlessly to the event route, this time by partnering a show featuring South India’s favourite male playback singer, S P Balasubramanyam. The charity show, scheduled for Friday, will be telecast at a later date on the channel.

Said B Shankar, Vice-President, Sales & Marketing, Raj TV, “We are glad to be associated with an event like this for two reasons. Firstly, it is for a noble cause, and secondly, it will showcase one of the best singers of our times in a full-fledged exclusive concert.”

Held in the aid of Sivashakti Homes, the concert will feature S P Balasubramanyam rendering 18 songs in a row with Shrutilaya Orchestra. He will also sing his famed ‘Shankarabharanam’ on stage, a first for the veteran singer.

The initial part of the show will be for the release of a song written by President of India Dr A P J Abdul Kalam, on Sivashakti Homes, which houses mentally challenged men, women and the orphaned. Set to tune by composer Vidyasagar, the song will be performed before the audience before the concert begins.

Another highlight of the show will be a documentary by National Award winning filmmaker Balu Mahendra on the home. The 20-minute offering will be premiered at the show and will also be telecast on Raj TV along with the event. The date of telecast has not been decided on yet.

Hong Kong-based Questnet International is the presenting sponsor of the event.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...

The Head of Marketing at Bigbasket is a student for life and genuinely cares for customers and loves data. Here are some key learnings that have gotten Iyer this far in her professional journey