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Raj Television Network to enter Hindi Heartland with Hindi GEC

11-February-2010
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Raj Television Network to enter Hindi Heartland with Hindi GEC

Chennai-based Raj Television Network, which operates a clutch of general entertainment, news and music channels in various South Indian languages, is gearing up for the next big leap. The South Indian television network has set its sight on Hindi heartland with Hindi GEC, christened Raj Parivaar.

The Network recently started the dry run of Raj Parivaar, which, according to company officials, would go on for another two months before the channel officially took off.

“We have just started the dry run of Raj Parivaar. The dry run will go on for another two months. Subsequently, we have to think about the distribution and the content which, I think, will fall in place in a couple of months,’’ said Amit Bose, VP - Programming, Raj TV Network.

The new channel will be operated out of Mumbai and Raj TV management is yet to make any key appointments for Raj Parivaar. Raj Parivaar would be a free-to-air channel initially. The Group had acquired license for Raj Parivaar about six months ago.

Besides Raj Parivaar, Raj Network is also planning to launch Malayalam and Telugu news and music channels. “We will be launching music and news channels in Telugu and Malayalam. We are also planning to launch a Kannada news channel,” informed Bose.

Raj TV Network already operates Telugu GEC Vissa TV and a Kannada music channel, Raj Musix Kannada. Raj TV Network recently ventured into movie distribution by acquiring a Tamil movie. The company has already entered the movie production business and has produced few movies from time to time.

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