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Raj Network launches Tamil news channel; Telugu news channel next in line

Raj Network launches Tamil news channel; Telugu news channel next in line

Author | exchange4media Chennai Bureau | Tuesday, Jun 24,2008 8:57 AM

Raj Network launches Tamil news channel; Telugu news channel next in line

Raj Television Network has rolled out its first 24-hour free to air (FTA) Tamil news channel Raj News 24x7. Tamil Nadu Chief Minister M Karunanidhi inaugurated the channel at a function in Chennai on July 23. Raj TV Network has invested around Rs 5 crore in the news channel. The Group also plans to launch a 24-hour news and business channel in Telugu shortly.

Raj News’ bouquet of programmes include ‘Hello Sandhai’ and ‘Sandhai Neram’ on stock markets on all weekdays during trading hours. The programmes will also feature market analysis giving stock recommendations and views on the market. The channel’s Fixed Point Charter (FPC) also boasts of a feature programme on industries called ‘Thozhil Munai’, an auto show titled ‘Top Gear’, and a weekly business show ‘Raj Vaniga Ulagam’, ‘Parimanam’, a show on gadgets and gizmos, ‘Sutrula’, a programme on travel, ‘Dr Solgirar’, ‘Suya Thozhil’, and ‘Ennna Padikalam’, among others.

Speaking at the launch, M Raveendran, Director, Raj Television Network, said, “We are delighted to launch Raj News24x7, a news channel covering a wide range of programmes – from stock markets, business and current affairs to health, food, education, career, etc. We feel that there is enough scope and opportunities for another Tamil news channel, which will not only provide instant and regular news updates, but at the same time be informative and useful to the viewers.”

When asked about the revenue target of the new channel, Raveendran said that revenue was not their primary concern. “We want to penetrate the market first before setting any revenue target. Reach of the channel is our primary concern,”' he further said.

Raj News is the first and perhaps the only channel giving Live stock market updates and standalone programmes on business and stock markets to cater to the needs of thousands of Tamil speaking investors around the country. Raj News will have bureaus in Tamil Nadu, Andhra Pradesh and Kerala. The channel will also have reporters in other major cities. Raj Network has tied up with Reuters and AP for international news.

Raj News is the fifth channel from the Network, which also has Tamil general entertainment channel Raj TV, music channel Raj Musix, and Raj Digital Plus, plus a Telugu channel called Vissa TV.

Tags: e4m

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