Ad Sales head and member of management team at Star TV India Raj Nayak has put in his papers. He had resigned a few days back. Nayak however refused to comment on this development.
Nayak is in the process of setting his own media sales company and is in talks with several broadcasters.
Nayak had been contemplating this move for some time now. In his earlier interview with exchange4media, Nayak had hinted saying, "Sometimes, I feel I need something more challenging. Otherwise I'll get bored. And I don't want to get bored." He came under arc lights when Samir Nair, VP Programming, was promoted as COO at Star TV. It was believed that both Raj Nayak and Samir Nair were in the running.
Nayak is believed to be setting its own media advertising sales company. He is in negotiation with several broadcasters who are considering outsourcing their ad sales function. One of the big fish in Nayak’s net could be the ICC World Cup Cricket 2003. Earlier this year, Sony is believed to have made an offer to Nayak for the post of COO at Sony TV. Nayak had declined this offer. Now as an entrepreneur, he is likely to be available for such an assignment.
exchange4media has learnt from credible sources that while Nayak had put in his papers a few days back, Star honcho Peter Mukherjea is keen that he stays on. In fact, in past few days, they have had series of meeting on this development.
Over the last 10 years that Nayak has been with Star Network, he has been recognized in the industry for his strong relationships. Even when Star Network has been an undisputable leader, he has used this position to cement his relationship with media fraternity and clients. He also introduced some structural changes, like ‘network rate card’ in ad sales process over the last few years.