Top Story


Home >> Media - TV >> Article

Raj Nayak quits Star

Font Size   16
Raj Nayak quits Star

Ad Sales head and member of management team at Star TV India Raj Nayak has put in his papers. He had resigned a few days back. Nayak however refused to comment on this development.

Nayak is in the process of setting his own media sales company and is in talks with several broadcasters.

Nayak had been contemplating this move for some time now. In his earlier interview with exchange4media, Nayak had hinted saying, "Sometimes, I feel I need something more challenging. Otherwise I'll get bored. And I don't want to get bored." He came under arc lights when Samir Nair, VP Programming, was promoted as COO at Star TV. It was believed that both Raj Nayak and Samir Nair were in the running.

Nayak is believed to be setting its own media advertising sales company. He is in negotiation with several broadcasters who are considering outsourcing their ad sales function. One of the big fish in Nayak’s net could be the ICC World Cup Cricket 2003. Earlier this year, Sony is believed to have made an offer to Nayak for the post of COO at Sony TV. Nayak had declined this offer. Now as an entrepreneur, he is likely to be available for such an assignment.

exchange4media has learnt from credible sources that while Nayak had put in his papers a few days back, Star honcho Peter Mukherjea is keen that he stays on. In fact, in past few days, they have had series of meeting on this development.

Over the last 10 years that Nayak has been with Star Network, he has been recognized in the industry for his strong relationships. Even when Star Network has been an undisputable leader, he has used this position to cement his relationship with media fraternity and clients. He also introduced some structural changes, like ‘network rate card’ in ad sales process over the last few years.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...