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Raj Nayak CEO Hindi Mass Entertainment at Viacom18 Media wins title of e4m Influencer of the year

Raj Nayak CEO Hindi Mass Entertainment at Viacom18 Media wins title of e4m Influencer of the year

Author | exchange4media News Service | Wednesday, Nov 16,2016 9:24 PM

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Raj Nayak CEO Hindi Mass Entertainment at Viacom18 Media wins title of e4m Influencer of the year

The exchange4media group introduced ‘The  exchange4media Influencer Award’ this year at its flagship property the exchange4media conclave which successfully concluded with a stellar line up of speakers including Mainardo de Nardis, CEO, OMD Worldwide, Nick Emery, Global CEO, Mindshare  and Arnab Goswami, President - News & Editor-in-Chief, Times NOW and ET NOW this evening. 

The award has been constituted to acknowledge and honour an individual in the communication arena, who has been a trailblazer in his/ her sphere.

An individual who has not only displayed gumption and vision, but also been a harbinger of change and transformed the media industry for the better with his ideas, initiatives, visionary leadership, commitment and passion; often going beyond the call of duty for the betterment of the industry.   

Raj Nayak Chief Executive Officer, Hindi Mass Entertainment at Viacom18 Media Pvt. Ltd won the title of this much awaited award in its very first year.

With his visionary leadership, vital insight and astute business acumen,  Nayak has made COLORS a name synonymous with Hindi General Entertainment in India. 

He has provided vital insight and impetus to consolidate the brand’s position as an influential player in the GEC space. 

Known to be extremely astute and savvy, Nayak began his career with Tata Economic Consultancy Services and has since worked in various capacities both in the print & electronic media for over two decades now.  

He joined the STAR TV as Executive Vice President, Sales & Marketing where he spent 10 years and was responsible for strategizing, packaging and marketing of all the STAR TV channels and for the group’s advertising revenue. 

In 2002 he joined NDTV Media Limited as CEO & a minority stakeholder in the company and helped set up the company. His entrepreneurial ability soon led him to set up his own independent entrepreneurial venture AIDEM Ventures Pvt. Ltd as Founder and Managing Director. 

Nayak made his transition to Colors – Viacom18 in 2011 from AIDEM Ventures Pvt. Ltd. 

He was also recently appointed as the CEO and Business Head of Viacom 18’s newly launched 24 hour Hindi Movie Channel called Rishtey CINEPLEX.

His business acumen is marked by an eye for creative content that aids high revenue generation to strengthen the bottom-line effortlessly. 

A complete people’s person who leads from the front, Nayak is a risk taker and quick decision maker. 

Today he is one of the most highly regarded thought leaders in the advertising, marketing and media circles in India. 

A strong believer that it is content that differentiates one TV channel from another, he has led Colors  from being a strong challenger to a leader, who challenges not only the status quo in its space, but  has also come to be known for taking risks with fiction show 24, which was  industry first.  

Big ticket reality shows such as Bigg Boss, Jhalak Dikla Jha, India’s Got Talent have also played a vital role in making the channel a household name.  

Under the able Captainship of Nayak Colors has today built for itself a niche, where it is associated with big ticket reality shows and high profile one-off events, in addition to its regular programming. 

This has in turn led to successfully creating specific opportunities for brands to associate themselves with the channel. 

He  was elected President of the Advertising Club last year and successfully led Goafest to becoming Bigger, better and far more inclusive. It is no surprise then that he was unanimously re-elected as President as of Ad club again this year. 

He has also been on the board of many industry bodies such as the International Advertising Association (IAA) – India Chapter, Media Research Users Council (MRUC) & The Indian Broadcasting Foundation (IBF) and also holds the Co-Chair at the PromaxBDA. 

As someone who believes in spreading cheer and winning hearts, Nayak is the second most engaging CEO on social media. 

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