Hyderabad-headquartered Rachana Television Pvt Ltd is planning to launch an exclusive women’s channel, Vanitha, in Telugu by the end of this year. Rachana Television already has a 24-hour Telugu news channel, NTV, and a devotional channel, Bhakti. The news channel recently celebrated its first anniversary.
Previously, the Group had entered into a MoU with O&M for the pre-launch campaign and the channel’s promotional and brand building activities. However, the channel claims to have no creative or media agency on board at present.
Suresh Kumar, Head of Sales, Rachana Television, said, “Vanitha will be a niche channel catering to the SEC A, B, C categories of the audience. It will showcase programmes involving the nitty-gritties of a woman’s world.”
The promoters of the channel also have business interests in real estate, power and software sectors. Narendra Chaudhury is the Chairman of the Group. SR. Ramanujan, who has served the Eenadu Group in various journalistic positions for 28 years, is the CEO of NTV.