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Rachana Television to launch Telugu news channel & devotional channel; Eenadu’s S.R. Ramanujan is CEO

26-April-2007
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Rachana Television to launch Telugu news channel & devotional channel; Eenadu’s S.R. Ramanujan is CEO

Hyderabad-headquartered Rachana Television Pvt Limited is all set to launch two satellite channels by the end of June this year. One will be a 24-hour Telugu news channel, ‘NTV’, while the second will be a devotional channel called ‘Bhakti’. S.R. Ramanujan, who has served the Eenadu group in various journalistic positions for 28 years, eight of which were as Director (News) for all the eleven ETV channels, has joined as CEO.

The promoters of the channel, though new to the media industry, have been successful in various businesses such as real estate, power and software. Narendra Chaudhury is the Chairman of the firm.

The channels will have state-of-the art technology like AVID newsroom automation with end-to-end solution – the first news channel in Andhra Pradesh to have such a facility. The channels will have captive teleport in their premises for uplinking. All the district headquarters will be networked through Reliance fibre-optic lines for news feeds by adopting the latest VPN technology. The news channel will also have a large number of digital satellite news gathering (DSNG) vans to be stationed at Delhi, Hyderabad, Vijaywada, Visakhapatnam and other strategic locations in the state.

“Fifty fresh journalism graduates have been recruited and they have been trained by journalism teachers drawn from different universities in the country. This is to give a fresh look to the channel,” Ramanujan said. He informed that the anchors would also be full-fledged young journalists in their twenties.

Ramanujan added that this was not to suggest that there would be no room for seasoned journalists. “It was a conscious decision to blend expertise with young blood to offer a most credible news channel to millions of C&S homes in Andhra Pradesh,” he said.

Kommineni Srinivasa Rao, a top ranking political journalist, columnist and television analyst, has joined the news channel as Political Editor. He is known all over the state for his incisive political analysis and proximity to the top brass in every political party. He has previously also served Eenadu and Andhra Jyoti – the two most powerful Telugu dailies.

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