Top Story

e4m_logo.png

Home >> Media - TV >> Article

R K Arora steps down as Executive Director & CEO- Zee Media Corporation Ltd

31-August-2016
Font Size   16
Share
R K Arora steps down as Executive Director & CEO- Zee Media Corporation Ltd

R K Arora  has stepped down as Executive Director & CEO- Zee Media Corporation Ltd, he has confirmed the news of his resignation to exchange4media . At ZMCL his role included looking after operation of 10 ZMCL channels, he donned this role in May last year.

“ I am exploring my options “ he said when quizzed on his next destination .

Arora has an experience of 24 years and brings with him industry expertise and formidable credentials. Prior to this Arora was CEO at News Nation, his earlier roles also include, CEO- Broadcasting Inx News Pvt Ltd, CEO- Broadcasting News24 and Executive director & CFO

India TV among others.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking