Top Story


Home >> Media - TV >> Article

PWL viewership soars amidst other sporting leagues

Font Size   16
PWL viewership soars amidst other sporting leagues

Patanjali Powervita Pro-Wrestling League (PWL) Season 2, which began on 2nd January, 2017, and is scheduled to culminate on 19th January, 2017, in the capital, witnessed a viewership of 5.41 crore in its opening week as compared to 3.1 crore in the last season.

Compared to other sporting leagues in India, PWL Season 2 has out-performed the Pro-Kabaddi League (PKL) Season 4 in northern India. PWL-2 has also outperformed the Premier-Badminton League (PBL), receiving 847 per cent more viewership especially in the opening week. Additionally, it has delivered better than the Kabaddi World Cup (KWC) (Source: BARC India, 15+ years, male SEC A). 

For instance, PWL-2 has received 0.57 per cent more viewership than Kabaddi World Cup that has received an average rating of 0.51 per cent. In comparison to PKL Season 4, PWL-2 has received a total average rating of 3.61 per cent while PKL has received a viewership of 3.21 per cent. Comparing to the ongoing PBL 2, PWL-2 received a viewership of 0.44 per cent as compared to 0.05 per cent in the opening week. Looking at the figures, PWL-2 seems to be one of the few non-cricketing leagues to receive a large viewership.

Commenting on the viewership figures, Kartikeya Sharma, Founder and Promoter, ProSportify, said, “It has been a good year for wrestling and such a high level of interest gives us an opportunity to invest and diversify further to encourage new talent.”

Vishal Gurnani, Director, ProSportify, further added, “It is good to see people’s interest develop in a non-cricketing league and Pro Wrestling League Season 2 has witnessed huge crowds in the stadium as well as a much bigger television viewership to see and support the increasingly popular sport of wrestling.”

The 2017 edition of the Pro Wrestling League saw some big names participate including Olympians such as Sakshi Malik, Mariya Stadnik , Erica Wiebe, Sofia Mattsson, Vladimir Khinchegashvili, Odunayo Folasade, and Elizbar Odikadze, to name a few. Some of the world champions include Babita Phogat, Bajrang Punia, Abdusalam Gadisov, Magomed Kurbanaliev and more.

PWL-2 has also received support from many Bollywood celebrities, bureaucrats, and sportspersons such as Dharmendra, Bobby Deol, Sunny Deol, Jasbir Jassi, Rahul Dev, Harbhajan Singh, Mohammad Kaif, Rohit Sharma, Rajeev Shukla, and others.

PWL-2 is being telecasted live on Sony Max and Sony ESPN (SD & HD) between 7 pm and 9 pm with live streaming on Sony LIV. 

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.