Top Story


Home >> Media - TV >> Article

Puthiya Thalaimurai TV claims No. 1 position in 60 days

Font Size   16
Puthiya Thalaimurai TV claims No. 1 position in 60 days

Tamil Nadu’s first independent news channel, Puthiya Thalalimurai, launched on August 24, 2011, claims to have attained the No. 1 position in record 60-days. As per TAM ratings, Puthiya Thalaimurai has scored a GRP of 35.94 on Week 44 across Tamil Nadu, across news genre in CS 4+ years or viewers 4-plus years watching television in cable and satellite homes. Besides topping the universe, the channel has also topped its target audience of all adult viewers with an age of 25-plus across all socio economic categories.

Sporting the tagline: “Unmai udanuk udan” or “truth as it happens”, Puthiya Thalaimurai is the first HD channel from Tamil Nadu, which has also employed the latest broadcast equipment imported from various sources worldwide.

S Srinivasan, Director – News, Puthiya Thalaimurai, attributes the success of the channel to its unique editorial positioning. He said, “though there are about half a dozen private channels in the state that gives news, there was no one giving back-to-back, live, independent news. Channels, due to their own internal policies, were limited in their offerings. There was visible viewer fatigue setting-in and they were clearly thirsting for alternate viewing choices. Puthiya Thalaimurai filled that gap.”


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017