Top Story

e4m_logo.png

Home >> Media - TV >> Article

Punit Mishra to head Zee's Broadcast Business

27-August-2016
Font Size   16
Share
Punit Mishra to head Zee's Broadcast Business

HUL’s Punit Mishra  is slated to head Zee’s Broadcast Business.  Mishra will report into Punit Goenka MD & CEO ZEEL.

ZEEL’s top management is said to have demarcated  broadcast, digital, films, live events and international business as the various verticals to focus on, the heads of all these verticals will report into Goenka.

Mishra is has worked in leadership roles across Customer Development, Brand Building, Brand Development and General management within HUL, as well as in the Global Customer Development team of Unilever. He has worked across several of categories including Home Care, Personal Care and Foods through various roles in Customer Development and Marketing.

Prior to his appointment as Executive Director – Sales and Customer Development for HUL, Mishra was Vice President in the global Unilever Customer Development team. In that capacity, he was the Unilever lead for Route To market, Traditional Trade Channels, and Customer Development IT innovation. He has played a key role in helping shape the Route To market agenda across diverse markets – From Central and South Africa, to South East Asia and key markets in Latin America. As the lead for Unilever’s CD IT portfolio, he managed the creation and execution of Unilever’s CD IT program across Modern and Traditional Trade markets globally. Most notably, he led Unilever’s global project on creating a leading edge distributor management system.

Mishra was head of Sales and Marketing for the Ice Cream category from 2009 to 2011. Prior to this he was Category Director for Skin Cleansing for South Asia from 2007 to 2008. He was responsible for the Skin Cleansing business of HUL as Marketing Manager from 2005 to 2007 and prior to this he handled customer development for Home and Personal care business in North India for HUL from 2003 to 2005.

Mishra is an Electrical Engineering graduate from Indian Institute of Technology, Roorkee (Formerly University of Roorkee) and has a PGDBM in Finance and Marketing from XLRI, Jamshedpur.

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.