Top Story

e4m_logo.png

Home >> Media - TV >> Article

Prime Time Awards are refreshingly different from a lot of regular awards: Haresh Moorjani

29-January-2015
Font Size   16
Share
Prime Time Awards are refreshingly different from a lot of regular awards: Haresh Moorjani

The first edition of the exchange4media Prime Time Awards saw FCB Ulka Advertising winning Creative Agency award and beating competitors by a large margin. It won a total of 4 awards which included 2 Gold, 1 Silver and 1 Bronze metals with its campaigns for Tata Teleservices and Make My Trip winning Gold. Haresh Moorjani, Creative Director,  FCB Ulka speaks on the success behind their TV ad campaigns and the Prime Time Awards.  

What are your reactions on winning the award for media agency excellence award at the Prime Time Awards?

It was gratifying to win the awards that we received here more so on Tata Salt because when we started work on the brand we had the property of Desh Ka Namak and it was important for us to find a person who embody all the values of the which would bring alive the property of Desh Ka Namak and we were fortunate to find it in Mary Kom. A lot of work went into it, scripting, research, re-scripting, trying the right filmmaker, traveling to a new location to film it, etc. So in all it was a great experience to put this together. Awards are always welcome and it is great to win an award especially on work like this. Even though we won it, it was well deserved because there is a lot of work that went into it. It was a huge team effort right from the client to the agency side.

What did you think about the first edition of the Prime Time Awards?

Prime Time Awards is a really great institution that the exchange4media has put together in place and it is refreshingly different from a lot of regular awards that come through. A lot of thought has gone into it, the jury is very different and I think it truly reflects the spirit of today’s communicator, communication and the whole media around us.  

You can watch the video here

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking