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Prime Focus Technologies to offer play-out monitoring service to BARC

04-June-2014
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Prime Focus Technologies to offer play-out monitoring service to BARC

Broadcast Audience Research Council (BARC) has roped in Prime Focus Technologies to offer play-out monitoring service for its audience measurement programmes.

Prime Focus Technologies will help automatically generate play-out monitoring reports on a daily basis.

The company will also monitor the actual telecast of each channel, capture the content at every point in time, and help link it back to the rating piece of the audience measurement system.

 

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