Top Story

e4m_logo.png

Home >> Media - TV >> Article

Prime Focus Technologies to offer play-out monitoring service to BARC

04-June-2014
Font Size   16
Prime Focus Technologies to offer play-out monitoring service to BARC

Broadcast Audience Research Council (BARC) has roped in Prime Focus Technologies to offer play-out monitoring service for its audience measurement programmes.

Prime Focus Technologies will help automatically generate play-out monitoring reports on a daily basis.

The company will also monitor the actual telecast of each channel, capture the content at every point in time, and help link it back to the rating piece of the audience measurement system.

 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.