Premieres of blockbuster Tamil films significantly spiked Tamil GECs ratings: BARC
Tamil GEC Sun TV’s ‘Super Challenge’ on April 9 (Sunday) between 1.04 pm - 2.12 pm, and the premiere of action film ‘Bairavaa’ on April 14 (Friday) between 6.05 pm and 6.58 pm and 7.23 pm and 10.12 pm, each improved the channel’s viewership by 45 per cent. ‘Super Challenge’ garnered 6.7 million impressions compared to its previous four week average of 4.7 million impressions while the movie premiere fetched in 14.5 million impressions as against its four week average of 10 million impressions.
The premiere of Tamil psychological thriller ‘Saithan’ on April 14 (Friday) between 4.04 pm and 7pm on Zee Tamil brought in 1.1 million impressions as against its previous four week average of 0.6 million impressions. It improved the viewership by 83 per cent.
The premiere of Tamil supernatural movie ‘Kaashmora’ on April 14 (Friday) on Jaya TV between 11am and 12.59pm and between 1.35pm and 2.59pm improved the channel’s viewership by 9.8 times to 2 million impressions compared to 0.2 million impressions.
The premiere of three Malayalam movies ‘Oppam’, ‘Swarna Kaduva’ and ‘Pulimurugan’ improved Malayalam channel Asianet’s viewership considerably. ‘Oppam’ on April 9 brought in 3.9 million impressions; ‘Swarna Kaduva’ on April 14 (Friday) fetched in 1.2 million impressions; ‘Pulimurugan’ on April 14 (Friday) garnered 8.7 million impressions.
Sony ESPN (SD and HD) witnessed an increase in viewership in the time band between 7.30am and 10.20am for its show ‘UFC 210: Cormier vs Johnson 2.’ It went up by four times on April 9 (Sunday) to 0.1 million impressions.
Meanwhile the T20 match between Members of Parliament and celebrities between 4.32pm and 8.40pm on April 8 (Saturday) boosted DD National’s ratings by 40 per cent. It fetched 0.5 million impressions compared to the previous week average of 0.3 million impressions.
Hindi news channel Aaj Tak strengthened its rating with the telecast of its interview with Pakistani politician Pervez Musharraf by 31 per cent. The show aired on April 13 (Thursday) from 10.29 and 10.59 brought in 0.9 million impressions as against its previous four week average of 0.7 million impressions.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking